Mexico Joins the Global Fight Against Overtourism: A New Path Toward Sustainable Tourism

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Mexico has long been a dream destination for travelers seeking sunshine, vibrant culture, and historical depth. Yet this extraordinary popularity has given rise to increasingly urgent challenges. Cities such as Cancun, Playa del Carmen and Mexico City have been strained by overcrowded streets, escalating housing prices and environmental degradation. As overtourism intensifies, Mexico is now aligning its policies with global leaders like France, stepping forward with a new framework for sustainable tourism.

Visitax: A Key Fiscal Tool Supporting Balanced Tourism

One of Mexico’s most significant measures is the introduction of Visitax, a mandatory tourism fee imposed on foreign travelers entering or leaving the state of Quintana Roo. Priced at approximately 283 Mexican pesos — about 15 US dollars — the tax is intended to strengthen local infrastructure, improve the visitor experience and support environmental protection efforts.

Visitax has become a cornerstone in a broader initiative aimed at creating a tourism model that supports both residents and visitors. Revenue generated from the tax is reinvested into conservation projects, public space improvements and sustainability programs designed to reduce the impact of mass tourism. For Mexico, this marks a transition toward a tourism economy that values preservation as much as growth.

Regulating Short-Term Rentals: Protecting Communities and Local Housing

In addition to Visitax, Mexico is tightening regulations on short-term rentals in high-demand tourist areas. Platforms such as Airbnb have contributed to steep increases in rental prices, making it difficult for local residents to secure affordable housing. By enforcing taxation and control measures on short-term rental properties, Mexico aims to manage tourist flows while safeguarding the availability of homes for those who live and work in these regions.

This new regulatory stance underscores Mexico’s dedication to preserving its natural landscapes and cultural heritage. By preventing the unchecked expansion of tourist accommodations, the government is protecting fragile ecosystems, maintaining social balance and promoting sustainable development across its most visited regions.

Mexico’s evolving tourism strategy reflects a strong commitment to building a system where tourism enriches local communities rather than overwhelming them — ensuring that the nation’s heritage endures for future generations.