Forbes: Aimbridge Hospitality, the largest global hotel business management network, entered the Georgian market

The world's largest global hotel management chain Aimbridge Hospitality has entered the Georgian market for the first time and is opening its office in the resort town of Batumi. On October 11, 2022, it became known that the global giant of hotel management had signed a preliminary agreement on the future of hotel management with the luxury real estate developer European Village LLC. The agreement was signed by Director of European Village LLC Archil Partenadze and Chief Financial Officer and Executive Vice President for International Finance of Aimbridge Hospitality EMEA Darren Brennen, — Forbes Georgia.



Director of European Village LLC Archil Partenadze and Chief Financial Officer and Executive Vice President for International Finance of Aimbridge Hospitality EMEA Darren Brennen sign the agreement

This important event was preceded by another significant signing - on July 11, European Village entered into an agreement with the world's largest hotel chain Wyndham Hotels & Resorts to implement a large-scale investment project in Batumi under the international brand Wyndham Grand Residence. It is this large-scale hotel project that Aimbridge Hospitality will manage.

Aimbridge Hospitality's global hotel management network consists of 1,500 hotels worldwide - in 23 countries and 50 US states. Now Interstate Hotels & Resorts is included in Aimbridge Hospitality as a separate division and is called Aimbridge EMEA. This division covers the hotel market in the UK, Ireland and Europe and manages world-famous hotel brands including the Wyndham Hotel Group, Marriott International and Hilton Worldwide.
The best option for residents and guests of the hotel complex, when the complex is managed by professionals. It is no coincidence that such world-famous brands as Wyndham, Hyatt, Marriott, Hilton give their hotels management to Aimbridge Hospitality.

As you know, the hotel business is, first of all, technology, and only then - a building. Often, developers are forced to deal with the management of facilities on their own. But they are not always able to provide the required quality of services, due to the fact that the hotel industry requires a narrow specialization and highly qualified management, which has been developing for decades. That is why hotel chains and management companies with an impeccable reputation and many years of successful experience are the most popular in the world. For example, behind the hotel chain Wyndham Hotels & Resorts 40 years of successful experience in the global market. Aimbridge Hospitality has 20 years of experience, which was recently enriched by a merger with InterState, which has 60 years of experience and an impeccable reputation in the world market.

The lack of tourism services hindered the development of the tourism sector in Georgia. The emergence of hospitality giants on the market has brought the provision of hospitality services to a whole new level. Now in Adjara there will be more options for high-class recreation for especially selective clients. Aimbridge Hospitality and Wyndham Hotels & Resorts will fill this gap in the country's tourism market.

Wyndham Grand Residence is a city-forming facility, as we are talking about a whole complex of four hotels, which will be expanded. The project combines important benefits for a world-class hotel:
unique "city within a city" concept
the only All inclusive service in the country
the most popular hotel chain in the world
the most prestigious brand - there are only 65 hotels of the Wyndham Grand brand in the world
the number of rooms will be managed by the largest management company in the world
the best developer in terms of construction quality in the region according to Forbes
the best resort location in Georgia, claiming the blue flag - an international mark of quality for a beach holiday.
the best investment offer. The only developer that offers a buyback guarantee as a proof of high capitalization. This item is fixed in the contract of sale.

Wyndham Grand Residence is an archipelago united in a single ecosystem with its own restaurants, spas, swimming pools, recreation areas, children's and family clubs, a helipad, shuttles and even its own beach area and much more, including a total of 42 luxury properties. infrastructure for 8,000 m2. It is the scale of the project that allows the developer to implement a unique infrastructure for the region. This is a truly unique hotel complex, the only project with an elite all-inclusive service in the country.
The residence will be built in the elite suburban location of Batumi Gonio-Kvariati. It is here that the best beach in the region is located, claiming to receive the Blue Flag - an international mark of quality for a beach holiday.

Not surprisingly, the new properties of the developer Wyndham Grand Aqua and Wyndham Grand Riviera will be managed by the management company Aimbridge Hospitality. European Village LLC entered the TOP-10 Georgian brands according to Forbes. The capitalization of the company's facilities is up to 150%, according to the Russian Forbes. And now European Village is implementing a new project in the elite suburban area of the resort town of Batumi Gonio-Kvariati Wyndham Grand Residence.

Wyndham Hotel Group hotels are located in 95 countries of the world, there are more than 9300 of them. In total, the brand has 5 categories of hotels. Grand - the highest * superlative degree, there are only 65 such hotels in the world in 17 countries of the world. Of these, only 13 hotels are concentrated in the European Region in 8 countries. It is in this category that the new joint project of the European Village and the international network Wyndham belongs.

According to Archil Partenadze, director of the development company European Village, the signing of the agreement was of fundamental importance for the company. European Village LLC specializes exclusively in luxury real estate, and new properties are characterized by the “all inclusive” option, unique for Georgia. Partnership with Aimbridge Hospitality will provide the owners and guests of Wyndham Grand Residence in Batumi with the maximum level of comfort and quality.