Tatiana Borodina

In Q3 2026, tourist visits to Georgia reached a record 2.13 million, according to the Georgian National Tourism Administration (GNTA). This was 4.7% more than in the same period of 2025. Over the first 9 months, the country's international travel revenue totaled $3.8 billion.

Travel Trends in Georgia

From January to September 2026, Georgia recorded 6.11 million international visits, up 0.04% from the same period of 2025. Tourist trips involving an overnight stay increased by 2.3% to 4.4 million, a record for the 9-month period.

Other visit categories declined by 5.3% to 1.71 million. The share of tourist trips in total arrivals rose from 70.5% to 72.1%.

Between July and September, inbound traffic grew by 3.6% to 3.06 million. Of these, 2.13 million were overnight tourist visits (+4.7%), an annual increase of 95,177. Q3 accounted for 50.1% of all arrivals in the first 9 months.

Tourist Traffic to Georgia: January–September and Q3 2026

Visitor Arrivals to Georgia by Country

Visits from European Union countries and the United Kingdom increased by 20.1% in January–September, reaching 473,620. Growth was recorded in all 27 EU member states. In Q3, the figure reached 224,419 (+16.6%), according to the Georgian National Tourism Administration.

In July–September, Denmark, Lithuania and Cyprus stood out for particularly strong growth. Arrivals also increased from Italy, the Netherlands, the UK and Germany. The trend extended to both major and smaller source markets.

Other notable source markets included Azerbaijan, Bahrain, China and Japan. The number of visitors from Israel and the United States also increased.

International Visits to Georgia by Country, Q3 2026

Georgia's Tourism Revenue

Revenue from international tourism in Georgia rose by 4.4% year on year to $3.8 billion in the first 9 months of 2026. In Q3, receipts increased by 11.9% to $1.9 billion.

For January–September, the EU and the UK accounted for $665.4 million (+29.1%). Over Q3, revenue from these markets grew 30.2% to $310.2 million. This rate outpaced the overall growth in international travel revenue.

Revenue attributable to Israel increased by 24.8% to $234.9 million. Receipts from Azerbaijan rose by 18.6%, an increase of $12.4 million. Growth in these markets complemented gains from Europe.

International Travel Revenue by Country and Region, Q3 2026

Investment in Georgia's Hotel Industry

International Investment analysts note that record tourism figures and rising industry revenue are attracting investors to Georgia's hotel sector. The broader range of international source markets supports occupancy rates at accommodation properties and boosts interest in upscale developments.

Premium hotels generate revenue from accommodation, restaurants, spas and other services. A diverse service offering and professional management help sustain higher room rates. With consistent occupancy, these properties deliver stable returns to investors.

Better transport links and an expanding network of flights are strengthening Georgia's position in the international tourism market. Growing year-round demand reduces hotels' dependence on the peak season. Investors are particularly interested in developments targeting affluent travelers and supported by professional management.