Wyndham Strengthens Its Position in the Global Hotel Market

Photo: WyndhamHotels.com

Hotel franchising company Wyndham Hotels & Resorts reported growth across all key financial indicators in the second quarter of 2025. Adjusted earnings per share rose by 18%, EBITDA by 10%, and the total hotel network size expanded by 4% compared to the same period in 2024.

Net profit for Wyndham reached US $87 million (+1%), adjusted net profit stood at US $103 million (+13%). Adjusted EBITDA increased to US $195 million (up 10%). Total fees and services revenue rose 8% (to US $397 million) thanks to increased franchise fees and ancillary revenues. The company returned US $109 million to shareholders in share buybacks and dividends ($0.41 per share).

International markets showed positive momentum. In the EMEA region revenue rose 7%, Latin America 18%, Canada 7%. The Chinese market saw an 8% decline due to lower occupancy, and in the U.S. RevPAR fell 4% because of seasonal factors including the timing of holidays. Wyndham noted that about 67,300 rooms under its Super 8 brand in China were excluded from the report due to franchise-agreement violations, but the impact on full‐year EBITDA is less than US $3 million.

In Q2 Wyndham signed 229 new development agreements, up 40% year-on-year. Its development pipeline reached a record 255,000 rooms, up 5%. The network now counts over 9,000 hotels in 95 countries. In July 2025 the company entered[/leech
] a ten-year strategic deal to develop its La Quinta by Wyndham and Registry Collection Hotels brands in India, Bangladesh, Sri Lanka and Nepal — more than 60 hotels planned by 2035, first opening 2026.

Wyndham is also expanding its presence in Georgia (country) via multiple brands — from city hotels to resort residences in Tbilisi and Batumi. The largest project is Wyndham Grand Batumi Gonio [leech=https://wyndhamgrandbatumigonio.com/?utm_source=yandex&utm_medium=cpc&utm_campaign=brand-world-rus-search-cl-lu-112350380&utm_content=none%7Cdesktop%7CБатуми%7Cpremium%7C1%7C0%7Ctype1%7C112350380%7C5463506095%7C16271549859%7C52311523766__v3%7C%7C16271549859%7C%7C52311523766%7C%7Ceuropean%20village%20elite%20батуми%7C%7C1%7C%7Cpremium%7C%7Cnone%7C%7Csearch%7C%7Cno%7C%7C112350380%7C%7C5463506095]link — five properties including premium hotels, residences, townhouses and villas, with over 27,000 m² of infrastructure. A management agreement has been signed with Aimbridge Hospitality EMEA — one of the most respected hotel operators.

CEO Geoff Ballotti said the growth in hotels and the record number of signed contracts reflect strong developer confidence in Wyndham’s asset-light model focused on stable cash flows and high margins.

The company revised its outlook, expecting further growth in adjusted EPS and total room count, with international revenues and ancillary services (including technology platforms for franchisees) set to support expansion.