What Was Discussed at the Global Tourism Forum in Harbin
The second Global Tourism Economy Forum, held in Harbin from December 15 to 17, has emerged as a defining moment for the global tourism sector. Marking its first edition outside Macau, the forum reflects a strategic shift toward new growth regions and future-oriented dialogue. With approximately 2,500 delegates from governments, industry, and international organizations, the event underscores the growing urgency to rethink tourism’s long-term development model.
From recovery to quality-driven growth
The forum’s theme, “New Quality Productive Forces: Powering the Global Tourism Economy,” signals a transition from post-pandemic recovery to a new phase of sustainable and high-quality growth. Amid climate pressures, economic uncertainty, and changing consumer expectations, tourism leaders emphasized that future expansion must be anchored in innovation, resilience, and adaptability rather than volume alone.
Ice-and-snow economy as a growth blueprint
Harbin’s role as host city highlights the transformation of winter tourism into a year-round economic engine. Discussions focused on how low-carbon operations and the legacy of the Beijing Winter Olympics are extending winter sports beyond seasonal boundaries. This approach not only supports local economies but also aligns tourism development with environmental sustainability goals.
Digital infrastructure and cross-border collaboration featured prominently in ministerial discussions. UAE Minister of Economy and Tourism Abdulla bin Touq Al Marri emphasized tourism’s expanding role in economic diversification and job creation. He noted that digital connectivity is enabling more inclusive tourism ecosystems, strengthening international cooperation and improving global mobility.
Technology reshaping the traveler journey
Technology was identified as a cornerstone of future tourism growth. Trip.com Group CEO Jane Sun highlighted the accelerating digitalization of cross-border travel, driven by global platforms and partnerships. As millennials and Generation Z increasingly dominate travel demand, seamless, personalized, and digitally integrated experiences are becoming essential for destinations and businesses alike.
Cultural value and sustainable investment
Cultural empowerment emerged as a key demand driver, with travelers seeking deeper engagement with local heritage and traditions. The forum also addressed shifting investment patterns, emphasizing sustainable tourism infrastructure, eco-tourism, and low-carbon operations. These elements are increasingly viewed as prerequisites for long-term competitiveness rather than optional enhancements.
The global tourism sector already supports around 350 million jobs worldwide, with projections indicating the creation of an additional 90 million positions by 2035. This scale reinforces the importance of innovation and sustainability as structural pillars of future growth.
As reported by International Investment experts, the Global Tourism Economy Forum in Harbin illustrates a broader transformation of the industry. Tourism’s future will be shaped by the ability to integrate technology, sustainability, and cultural authenticity, ensuring resilient growth that delivers lasting economic and social value.