Tourism in Israel in 2026: Demand and Outlook

PassportNews

The number of tourists visiting Israel rose in September 2026 after a weak second quarter. However, in January–September the figure remained below the level recorded in the same period of 2025, PassportNews reports, citing Israel’s Central Bureau of Statistics.

Inbound Tourism in Israel

In the second quarter of 2026, an average of 48,200 foreign tourists arrived in Israel by air each month, a decline of 2.6%. In July–September, the monthly figure increased to 111,200, according to the Central Bureau of Statistics (CBS).

In September, 135,500 travelers visited the country, up 19.2% from 113,700 in the same month of 2025. Including same-day visits, the total number of arrivals reached 137,200, of which 1,700 involved no overnight stay.

In January–September 2026, Israel welcomed 788,500 international visitors, compared with 927,800 in the corresponding period of 2025, a 15% decline. Including same-day trips, total arrivals dropped from 942,800 to 805,400.

Also in September, 62,400 Israeli citizens who permanently reside abroad entered the country, 5,500 more than in the same month of 2025. CBS records them separately from international tourists.

For the first nine months of 2026, US visitors accounted for the largest share of foreign arrivals, at 35.5%. France contributed 12.4%, the United Kingdom 8.2%, and Russia 4.7%. Together, these four countries represented 60.8% of visits, while all other markets accounted for 39.2%.

In January–August 2026, hotels in Israel recorded one million fewer overnight stays, while average occupancy fell to 50%. Overnight stays by international guests nevertheless edged up from 1.9 million to 2 million, but weaker domestic demand worsened the overall result.

Tourism Support Measures

In February 2026, the authorities allocated NIS 160 million (approximately $51.6 million at the average February exchange rate) to projects aimed at developing tourism in Israel. Funding is intended for municipalities and public agencies, including improvements to popular attractions and public spaces.

Projects are selected based on their expected benefits to local economies, proximity to hotels and restaurants, and potential to attract visitors. Funding may support infrastructure, although its effect on the number of foreign arrivals cannot yet be assessed.

The public funds are intended to develop destinations across the country. The outcome of these programs will depend on implementation timelines and their ability to attract visitors once completed.

Outlook for Tourism in Israel

International Investment analysts note that Israel retains significant potential to attract travelers thanks to its religious and historical landmarks, seaside resorts, and established hotel infrastructure. The country appeals to pilgrims and travelers interested in cultural and beach holidays. Public investment could improve service quality and support local economies.

In the near term, investors may focus on refurbishing operating hotels and improving the efficiency of existing properties. Projects serving both domestic and international demand may prove more resilient. Large-scale construction of new complexes requires careful assessment of the payback period.

The main obstacle to the sector’s development remains the difficult geopolitical situation in the Middle East. Military operations, the possibility of further armed conflicts, and disruptions to air travel complicate the work of tourism businesses, constrain long-term planning, and dampen demand from abroad. If these threats persist, arrivals could decline again even after a period of growth. Rebuilding the confidence of international visitors will take time.