Hotel Revenues Surge in Abu Dhabi and Across the UAE
The United Arab Emirates’ tourism sector delivered strong growth in 2025, with Abu Dhabi, Dubai, and Ras Al Khaimah emerging as the leading contributors. Abu Dhabi National Hotels reported a 21% increase in annual revenue, reaching AED 3.5 billion. The results reflect sustained demand for hospitality services and a full recovery of the sector following years of global uncertainty.
ADNH operates more than 15 hotels across the UAE, including The Ritz-Carlton Abu Dhabi, Grand Canal and Kempinski The Boulevard in Dubai. Its strategic focus on upscale and luxury hospitality has strengthened its market position amid rising international visitor numbers.
Record Occupancy Rates and RevPAR Growth
Average hotel occupancy in Abu Dhabi approached 80% in 2025. April, the summer season, and October set all-time highs for revenues and Revenue Per Available Room, confirming the UAE’s position as a highly competitive global tourism destination.
Major international events, business travel, and a notable increase in cultural tourism contributed to this performance. Exhibitions, festivals, and global performances significantly boosted visitor numbers, while landmark institutions such as the Louvre Abu Dhabi continued to attract international audiences.
Strong Profitability and Strategic Luxury Expansion
ADNH reported normalized profit of AED 568 million in 2025, representing a 57% year-on-year increase. Net profit reached AED 1.146 billion, resulting in a 16% net profit margin. These figures underline the company’s operational efficiency and resilience within the premium hospitality segment.
The company announced a partnership with Marriott International to develop a new luxury project on Al Marjan Island in Ras Al Khaimah. The Naseem Al Bahr Resort & Spa will include high-end rooms and villas, alongside Naseem Al Bahr Residences featuring 55 private villas and 392 luxury apartments. The project is designed to cater to affluent travelers seeking exclusive waterfront experiences.
Ras Al Khaimah as an Emerging Luxury Destination
Ras Al Khaimah continues to strengthen its tourism profile, leveraging its mountain landscapes, beaches, and eco-resorts. Investments in Al Marjan Island represent a broader trend toward mixed-use developments that combine hospitality and residential components, enhancing both tourism and real estate investment potential.
Outlook for UAE Tourism in 2026
The 2025 performance confirms the long-term resilience of the UAE’s tourism strategy. Ongoing government investments in infrastructure, cultural initiatives, and global promotion are expected to further consolidate the country’s status as a leading luxury travel hub.
As reported by experts at International Investment, the UAE hospitality market in 2025 marks a transition toward a more mature phase characterized by diversified tourism flows, expansion of luxury formats, and integration of hotel developments with residential real estate, reinforcing Abu Dhabi, Dubai, and Ras Al Khaimah as key investment destinations.