Saudi tourism surged: Industry forums became growth engines

Photo: Unsplash

In 2025, Saudi Arabia positioned tourism as a central pillar of economic diversification. Major industry forums evolved into practical platforms for investment, partnerships and product development, significantly strengthening the Kingdom’s presence on the global tourism map.

Saudi Tourism Forum reinforced investor confidence

Held in Riyadh in January, the Saudi Tourism Forum brought together tens of thousands of stakeholders, including policymakers, developers and international investors. Discussions focused on sustainability, hospitality, infrastructure and innovation, aligning closely with the objectives of Vision 2030.

TOURISE elevated tourism to a mega-investment theme

The TOURISE Global Tourism Summit later in the year confirmed tourism’s shift toward large-scale capital deployment. Investment announcements and technology-driven initiatives highlighted Saudi Arabia’s ambition to modernize visitor experiences and expand its tourism capacity through innovation and digital solutions.

Tourism diplomacy strengthens global standing

Hosting the UN Tourism General Assembly in Riyadh further reinforced Saudi Arabia’s international role. The event underscored the Kingdom’s intent to participate actively in shaping global tourism policy, sustainability frameworks and cross-border cooperation.

Strong demand metrics underpin growth

Tourism demand accelerated throughout 2025, with tens of millions of trips recorded in the first half of the year and spending reaching record levels. Tourism became a significant contributor to GDP and employment, approaching one million jobs and confirming its economic relevance.

Beyond the 100-million-visitor milestone

After surpassing 100 million tourists in earlier years, the sector entered a more mature phase in 2025. Growth increasingly relied on product sophistication, diversified events and improved service quality rather than sheer volume expansion.

2026 fits into a long-term trajectory

The outlook for 2026 reflects continuity rather than a reset. Air connectivity, global exhibitions, religious travel and entertainment-led tourism remain core pillars, suggesting sustained expansion rather than a short-term surge.

As International Investment experts report, Saudi Arabia’s tourism performance in 2025 reflects a coherent growth model combining forums, investment mobilization and rising demand. If execution standards remain high, 2026 is likely to consolidate tourism as a long-term driver of diversification and global competitiveness.