Cheng family puts Rosewood London up for sale

Photo: Bloomberg

The billionaire Cheng family has decided to put the Rosewood London hotel on the market. Located in Holborn, the luxury property is owned through Chow Tai Fook Enterprises and operated under the Rosewood Hotel Group brand. The move is linked to efforts to improve liquidity amid financial pressure at Hong Kong developer New World Development.

Debt pressures drive asset sales

New World Development has been grappling with rising leverage after a downturn in Hong Kong real estate values. To strengthen its balance sheet, the group has been pursuing asset disposals and restructuring measures. The potential sale of Rosewood London forms part of a broader strategy to reduce debt and free up capital.

A prime asset in the luxury segment

Rosewood London was the brand’s first property in the UK capital and remains a flagship asset in the high-end hospitality market. Its central location and strong operating performance make it an attractive target for investors seeking exposure to premium hotel real estate in global gateway cities.

London hotel market gains momentum

Hotel investment activity in London accelerated in 2025, supported by robust international demand and limited supply of trophy assets. Rising transaction volumes and valuations suggest favorable market conditions for sellers, potentially boosting interest in high-profile properties such as Rosewood London.

Global portfolio, selective disposals

Rosewood Hotel Group operates dozens of properties worldwide, and the London sale would represent a selective disposal rather than a strategic retreat. The group continues to expand, having opened a second Rosewood hotel in London earlier this year, underscoring its long-term commitment to the market.

According to International Investment experts, the planned sale highlights how debt-heavy Asian developers are monetizing prime overseas assets while investor appetite for luxury hotels in London remains strong. Such transactions may define the next phase of capital reallocation in global hospitality real estate.