Bangkok Leads the Global Tourism Ranking

Photo: Unsplash

Thailand has firmly secured its position as the world’s most visited country in 2025, attracting millions of travelers with its advanced tourism infrastructure, vibrant culture and wide diversity of attractions. At the center of this achievement stands Bangkok, which has been named the world’s most visited city according to Euromonitor International. With 30.3 million international arrivals, the Thai capital surpassed Hong Kong, London and Paris, reflecting its expanding global influence and unmatched appeal.

Bangkok’s success stems from exceptional accessibility, strong hospitality culture and an abundance of cultural, historical and culinary experiences. Its temples, markets, food districts and modern entertainment venues continue to captivate travelers seeking authentic and multifaceted urban tourism.

Asian cities dominate the world’s top ten

The 2025 rankings highlight a decisive shift toward Asia as the central axis of global travel. Three of the world’s five most visited cities are located in the region. Hong Kong ranked second with 23.2 million international visitors, maintaining its status as a major hub for retail, business and leisure travel.

London, ranking third with 22.7 million arrivals, remains Europe’s most visited city. Its historic landmarks and cultural diversity continue to attract a global audience despite intensifying international competition.

Turkey and the UAE strengthen their global appeal

Istanbul holds fourth place, driven by its unique cultural mix and strategic location between Europe and Asia. The city’s historic architecture, iconic landmarks and expanding tourist infrastructure solidify its status as one of the world’s leading destinations.

Dubai, ranking sixth with 19.5 million arrivals, continues to define luxury tourism with its futuristic skyline, upscale hospitality and extensive shopping districts. Its steadily increasing visitor numbers underscore the city’s resilience and global influence.

Saudi Arabia, France and Malaysia complete the top ten

Mecca ranks seventh with 18.7 million visitors, driven by its role as the holiest site in Islam. Antalya follows in eighth place with 18.6 million arrivals, reaffirming its reputation as one of the Mediterranean’s top resort cities. Paris ranks ninth with 18.3 million visitors, preserving its status as Europe’s cultural and romantic capital.

Kuala Lumpur completes the top ten with 17.3 million visitors, continuing to grow as a major stopover and multicultural tourism center.

A shifting landscape of global tourism

The 2025 rankings reveal a clear transition toward Asia’s dominance in global travel. Cities such as Bangkok, Hong Kong and Kuala Lumpur are rising rapidly thanks to expanded infrastructure, strong service standards and increasing sustainability initiatives.

Thailand’s position at the top underscores the growing global demand for diverse cultural experiences, affordability and high-quality hospitality. Hong Kong, the UK, China, Turkey, the UAE, Saudi Arabia, France and Malaysia follow, each contributing to a rich and competitive global tourism landscape.

What the future holds for global travel

As the world continues to embrace post-pandemic travel, cities investing in sustainability, infrastructure and cultural preservation are emerging as long-term leaders. Asia’s rise reflects shifting traveler behavior, with visitors seeking richer experiences, better service and more accessible destinations.

Expert conclusion from International Investment:
Bangkok’s dominance and Asia’s broader momentum signal a new era in global tourism. Robust infrastructure, sustained cultural appeal and strategic investment make the region a defining force in shaping the future of international travel.