Hyatt Expands Boldly Across Portugal: Four New Hotels Set to Redefine Hospitality in 2025–2026

Portugal is preparing for a record-breaking tourism year in 2025, and Hyatt Hotels Corporation is moving decisively to reinforce its presence in this rapidly growing market. Over the next two years, the company will open four new hotels across the country, building on the momentum of its recent launches in Lisbon and Madeira. This strategic expansion positions Hyatt at the forefront of a hospitality sector that is evolving toward lifestyle, culture-driven experiences and elevated leisure offerings.

Portugal’s rising popularity among international travellers, combined with a flourishing real estate and hospitality investment environment, creates ideal conditions for Hyatt’s growth. Modern visitors increasingly seek premium stays that merge contemporary design, cultural immersion and personalized service. Hyatt’s upcoming developments reflect exactly this shift, with two lifestyle brands — Andaz and The Standard — making their debut in Portugal.

Andaz Lisbon: A Tribute to the City’s Creative Pulse

Scheduled to open in the first quarter of 2026, Andaz Lisbon will introduce the brand’s signature lifestyle philosophy to Portugal for the first time. With 170 guest rooms designed to capture Lisbon’s artistic energy, the hotel will bring together modern craftsmanship and local cultural expression.

Gastronomy will play a starring role. Luzzi, the rooftop restaurant and terrace lounge, will offer modern interpretations of Portuguese cuisine, while the Andaz Lounge will feature street-food-inspired dishes, artisan cocktails and local craft beverages. Wellness and relaxation will be integral to the experience, with dedicated spaces designed for rest, fitness and mindful retreat. Andaz Lisbon aims to deliver an immersive, cinematic hospitality journey that celebrates the city’s creative identity.

The Standard, Lisbon: Where Heritage Meets Modern Expression

Also opening in 2026, The Standard, Lisbon will transform the historic Palácio Santa Clara into a vibrant cultural and social hub. Overlooking the winding streets of Alfama, the 197-room hotel will combine historic architecture with bold contemporary design, encouraging guests to explore, connect and experience Lisbon’s artistic spirit.

With a rooftop terrace, landscaped gardens and a spa, the property is envisioned as a space for creativity, dialogue and discovery. The Standard, Lisbon is expected to stand out as one of the most distinctive hospitality offerings in the city, merging tradition with modern cultural expression.

Hyatt Regency Vilamoura Algarve and Hyatt Regency Cape Verde Sal: Expanding in Leisure and Emerging Destinations

Hyatt’s expansion of its Regency brand will continue with Hyatt Regency Vilamoura Algarve. Located near the famous Vilamoura Marina and world-class golf courses, the property will offer more than 250 rooms and suites, refined dining and generous outdoor spaces. With an opening planned for early 2026, the hotel will serve the growing sports and leisure tourism market of southern Portugal.

Beyond mainland Portugal, Hyatt will enter the Cape Verde market with Hyatt Regency Cape Verde Sal. Set on the island of Sal, the hotel will combine contemporary accommodations with the natural beauty and cultural vibrancy of the archipelago. Designed for both leisure and business travellers, it will offer spaces for relaxation, social connection and engagement with the island’s landscapes.

A New Chapter for Portugal’s Hospitality Market

These new openings build on Hyatt’s expanding footprint in the region, including Hyatt Regency Lisbon, opened in 2022 along the Tagus River in Belém. With its modern riverside design, panoramic views and proximity to major cultural landmarks, it has strengthened Hyatt’s positioning in the Portuguese capital.

Portugal’s blend of cultural richness, scenic beauty and robust infrastructure continues to attract a growing number of visitors. Hyatt’s expansion, driven by lifestyle brands and culturally immersive experiences, sets a new benchmark for hospitality in the country. Each new property reflects a commitment to blending world-class service with local identity, offering guests meaningful, memorable and contemporary travel experiences.

Expert Conclusion by International Investment:
“Hyatt’s expansion signals a significant shift in Portugal’s hospitality landscape. The introduction of brands like Andaz and The Standard marks the arrival of a more creative, experiential and culturally rooted era of hotel development. Over the next two years, Portugal will see rapid evolution in its accommodation offerings, and Hyatt is positioning itself at the centre of this transformation.”