Slow travel and dupe destinations 2026
As 2026 approaches, global travel patterns are undergoing a noticeable shift. Iconic destinations that once dominated every itinerary are increasingly being replaced by so-called dupe destinations — places that deliver similar beauty, culture and atmosphere without the crowds or inflated prices. Paris is now compared with Lyon and Bordeaux, while Santorini is often measured against Naxos and Paros. At the heart of this change lies the growing appeal of slow travel.
Why classic hotspots are losing ground
Years of overtourism have altered the experience of many world-famous cities. What were once romantic or inspiring destinations now feel congested and exhausting during peak seasons. In response, travellers are seeking places that offer the same cultural depth and visual richness but allow for a calmer, more immersive stay.
Lyon and Bordeaux are increasingly seen as refined alternatives to Paris. They offer historic architecture, world-class cuisine and vibrant local life, while remaining more affordable and far less crowded.
Santorini versus the Greek alternatives
The Greek islands perfectly illustrate the dupe-destination logic. Santorini remains visually iconic, yet many visitors leave disappointed by high prices and constant crowds. Naxos and Paros, by contrast, deliver similar landscapes, beaches and Cycladic charm while preserving a sense of authenticity and balance.
These islands align naturally with the philosophy of slow travel, where the emphasis is on staying longer, engaging locally and travelling with intention rather than ticking off highlights.
Slow travel as a smart strategy
In 2026, slow travel is not only a lifestyle trend but also a financial one. Choosing longer routes, overnight trains, indirect flights or extended stays can significantly reduce overall travel costs. What may appear less efficient in terms of time often proves far more efficient for the budget.
As travel costs rise globally, slowing down becomes a way to travel more sustainably and affordably without sacrificing quality.
Timing and money matter more than ever
Successful travel in 2026 depends increasingly on timing and financial awareness. Shoulder seasons can cut costs by up to 30 percent, while paying in local currency helps avoid hidden exchange fees. These choices are becoming core elements of modern travel planning rather than optional tricks.
As International Investment experts report, the rise of dupe destinations and slow travel reflects a broader shift in traveller priorities. In 2026, meaningful experiences outweigh famous names, and alternative cities and islands are no longer second-best options but deliberate, informed choices.