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Foreign Tourist Spending in Georgia's Hospitality Sector Rises Noticeably — TBC Capital
In the capital, non-resident spending rose both in hotels and restaurants, though the growth factors differed — according to a tourism review prepared by TBC Capital.
Non-cash expenditures in Tbilisi hotels grew by 24%, while restaurant growth reached 21%.
Average spending by non-residents in Tbilisi hotels in September of this year amounted to 719 GEL (compared to 646 GEL in September 2025), and average spending in restaurants reached 71 GEL.
The increase in hotel spending was driven by an increase in both the number of transactions and the average transaction size, which may be linked to higher accommodation prices or longer hotel stays. In the case of restaurants, spending growth was driven by an increased number of transactions, even though a lower average amount was spent per payment.
The report prepared by TBC Capital notes that non-resident hotel spending also grew significantly in Adjara and Kakheti. This was primarily driven by an increase in the number of transactions.