How Much Do Hotels in Georgia Cost in 2026?

The PMCG Research Center analyzed hotel prices in Georgia for August 2026. Accommodation costs continue to rise in both hotels and guesthouses. A night in a five-star hotel costs tourists nearly twice as much as a stay at a four-star property, while prices in some regions significantly exceed the national average.

Hotel Prices in Georgia in August 2026

In August 2026, Georgia's Hotel Price Index increased by 2.3% compared to July and by 6.9% compared to the same month in 2025. Prices at three- to five-star hotels rose by 6.8% year-on-year, while guesthouse rates increased by 7.2%. On a monthly basis, prices climbed by 2.4% and 2.3%, respectively.

The average price of a standard double room in a five-star hotel was 598 Georgian lari ($230) per night. Accommodation at four-star properties cost GEL 298 ($115), compared with GEL 203 ($78) at three-star hotels. Guesthouses remained the most affordable option, with an average nightly rate of GEL 134 ($51).

The highest five-star hotel rates were recorded in Guria, where a standard double room cost an average of GEL 1,081 ($415) per night. Comparable accommodation was priced at GEL 684 ($263) in Kakheti and GEL 668 ($257) in Tbilisi. In Guria, rates exceeded the national average by more than 80%.

Hotel Price Trends Across Georgia's Regions

The largest annual increase in accommodation prices in August 2026 was recorded in Imereti, at 15.1%. Rates rose by 13% in Racha, 12.8% in Samegrelo-Zemo Svaneti, and 10.8% in Kvemo Kartli. Tbilisi recorded a year-on-year increase of 2.5%, compared with 4.7% in Adjara.

On a monthly basis, the strongest growth was observed in Shida Kartli (+5.6%), Kvemo Kartli (+4.4%), and Samtskhe-Javakheti (+4.1%). The Hotel Price Index increased by 4% in Adjara but declined by 0.7% in the capital. These figures highlight substantial regional differences in accommodation price movements, even within a single month.

Trends also varied by property category. In Kvemo Kartli, rates at three- to five-star hotels increased by 20.6% year-on-year, while guesthouse prices fell by 12.8%. In Adjara, accommodation at hotels in the same category became 4.4% more expensive, compared with a 6.2% increase at guesthouses.

Branded Hotel Developments in Georgia

Interest in branded residences, which combine private property ownership with services provided by international operators, is growing across the global hospitality real estate market. According to Knight Frank, the number of operational developments increased from 354 in 2015 to 903 in 2025 and could reach 1,088 by the end of 2026. More than half of these projects are located outside major cities, primarily in coastal and mountain resorts. Approximately 70% of operational branded residences are affiliated with hotel brands.

Georgia is also developing this segment, particularly along its Black Sea coast. According to Galt & Taggart, Batumi had 2,966 rooms operated under international hotel brands in 2024, with the number potentially reaching 3,764 in 2026. Meanwhile, the short-term rental apartment market is significantly larger, comprising approximately 18,000–20,000 properties by the end of 2024.

One example of this trend is Wyndham Grand Batumi Gonio. The development combines hotel rooms, penthouses, townhouses, and villas, with management planned through the international company Aimbridge Hospitality. Its infrastructure includes more than 100 facilities covering a total area of 27,115 sq. m, including swimming pools, restaurants, wellness facilities, and sports areas. This model combines private real estate ownership with centralized hotel services.

Georgia's Tourism Revenue in 2026

In August 2026, Georgia's international tourism revenue increased by 8.8% compared to the same month in 2025, reaching $695 million. According to preliminary estimates by Galt & Taggart, receipts totaled approximately $3.2 billion in January–August, an increase of 1.6%. The more modest growth over the eight-month period reflects a downturn in spring, when the escalation of the conflict involving Iran led to fewer visitors from Middle Eastern countries.

Georgia generated a record $4.69 billion in international tourism revenue in 2025, up 6% from the previous year. Galt & Taggart forecasts that receipts will increase to $4.9 billion in 2026 and $5.3 billion in 2027. Analysts expect the industry to continue expanding despite weaker demand from certain source markets during the first half of the year.

The hotel industry itself is also expanding. According to Geostat, turnover in the hotel sector, including other short-term accommodation establishments, increased by 19.5% in 2025 to GEL 1.662 billion. The value of services provided rose by 19.2% to GEL 1.673 billion. Average annual employment in the segment reached 21,088 people, an increase of 6.6%. The industry's turnover growth exceeded the overall Georgian business sector average of 11.1%.

International Investment analysts note that Georgia's hotel market retains significant potential for further development. Rising tourism revenue, the expanding presence of international operators, and the emergence of branded developments are creating new investment opportunities. Resort projects with extensive infrastructure, professional management, and diverse property formats are particularly attractive. Such developments can appeal to a broader range of guests, maintain high occupancy rates, and enhance investment returns.