Wellness Hotels Hold Margins in 2025: How Diversified Revenue Protects Profit in an Inflationary Market

In 2025, wellness-focused hotels demonstrate notable resilience: revenue and profitability remain steady despite cost pressures and softer discretionary demand. This is the key finding of the Mid-Year Wellness Real Estate Report by RLA Global with HotStats, based on benchmarking across more than 12,000 properties worldwide. The study shows that diversified income streams—especially wellness, F&B, and ancillary services—are sustaining profit.

Why Wellness Holds Profit: The Power of Ancillary Spend

Hotels with robust wellness infrastructure convert guest traffic into on-property spending more effectively—spanning treatments, fitness services, dining, and paid activities. As HotStats CEO Michael Grove notes, when industry-wide demand and pricing power slow, winners are those who can drive ancillary spend. It’s no surprise Major Wellness properties outperform: wellness facilities are directly and indirectly tied to F&B and other revenue lines.

Quote of the Day: When Wellness Is Strategy, Not an “Add-On”

RLA Global Group CEO Roger Allen highlights that, as inflation erodes discretionary income and demand softens at lower price points, a strong wellness offering becomes a strategic margin shield. The result: hotels remain stable even in a tougher pricing environment.

Numbers & Facts: Where the Premium Is—and Where Growth Is Faster

— In H1 2025, TRevPAR and ADR in wellness-oriented hotels stayed stable—underscoring the segment’s resilience.
— Major Wellness reached a TRevPOR of $561, 67.5% higher than Minor Wellness ($335). Integrated wellness models blending spa, fitness, and holistic offerings validate a clear premium.
— Luxury wellness remains the most profitable tier: TRevPAR +84% and RevPAR +66% versus upper-upscale peers.
— Yet Minor Wellness in both luxury and upper-upscale segments posted faster GOPPAR growth (+5%) versus +2.9% for Major Wellness. Translation: streamlined wellness models can accelerate efficiency and margin improvements.

Geography & Leaders: Middle East Momentum

The report adds fresh comparative views, including a Top 10 by Membership Fees PAR and Spa Treatment Revenue POR. In the UAE, both Luxury Major and Luxury Minor Wellness hotels recorded double-digit gains—about +10% RevPAR and +12% GOPPAR—reflecting rising appetite for high-end wellness travel driven by service levels, favorable climate, and guests’ willingness to invest in health.

What It Means for 2025 Hotel Strategy

Make wellness a revenue core. Link spa/fitness with F&B and ancillary services: package offers and stimulate on-property upsell.

Track TRevPOR, not just RevPAR. The Major Wellness premium shows up in total revenue per occupied room—that’s where diversification pays.

Optimize your wellness mix. Data suggests “compact” operational models (Minor) can improve GOPPAR faster. Balance depth of offering with efficiency.

Price for value. In inflationary times, value-for-money wins: thoughtful rituals, personalization, and flexible time slots—what guests are willing to pay for.

Growth markets are priority. The Middle East, including the UAE, showcases double-digit dynamics. Porting best practices (memberships, high-margin treatments) can lift performance even in more cautious destinations.

Who Should Bet on Major—and Who on Minor

— Major Wellness suits properties with demand for comprehensive programs and space for an integrated ecosystem (full spa, fitness, holistic concepts). Expect a premium to TRevPAR/RevPAR and higher ADR.
— Minor Wellness fits when the goal is efficiency acceleration and GOPPAR gains without a step-change in fixed costs: a focused product matrix, targeted treatments, and smart pricing.

A vivid example is Wyndham Grand Batumi Gonio in Georgia. It’s more than a new resort; it signals the country’s shift toward a high international standard of luxury hospitality. Set in one of Adjara’s most pristine coastal areas—Gonio—the complex combines a five-star hotel with luxury residences, villas, and club spaces. The Ultra All Inclusive format, as executed by Wyndham Grand, delivers luxury as natural comfort, individualized service, and flawless infrastructure. Aquatic zones, a spa complex, a wellness center, signature dining, and dedicated family/adults areas are designed for a premium standard without compromise. The project is among the first investments showing Georgia can compete with Turkey, the UAE, and the Mediterranean in luxury hospitality.

Bottom Line: Wellness Is a Margin Hedge in a Tough Market

RLA Global and HotStats data indicate that wellness hospitality is one of 2025’s most resilient segments. As International Investment experts note, diversified revenue, tight linkage between wellness–F&B–ancillary, and rigorous unit economics in treatments help keep profit stable despite inflation and softer demand at lower price points. Where guests are ready to pay for health and personalization, hotels gain not only a revenue premium but also extra resilience for the quarters ahead.